7°Ost, an advertising agency in Saarbrücken, has received an award
as part of the „Staatspreis für Design“ for their creation of CTC advanced’s new corporate identity.
In close and creative cooperation we have built a complete new corporate design together with 7°Ost to introduce and establish the new brand CTC advanced GmbH.
As a result of our seperation from our former parent company, we were looking forward to creating a new name and an own brand for our already well-known and proven service. Of course it was most important to us to use this „once-in-a-lifetime“ opportunity properly!
7°Ost seemed to be the perfect partner for us in this initial situation: fresh views, flashy slogans, employee motivation and comprehensive support from one hand – from the choice of a name to the corporate design’s concept, from the website to the business card.
The jury recognized the value of the essential designing processes that needed to be passed until we had figured our logo, an abstracted typical measuring signal, a clearly technical effective typeface, a basic color emphasizing the technology subject.
Finally, we have built a corporate design, which makes our technical expertise tangible for anybody even in the keyvisual.
7°Ost’s award makes us particularly proud and signals to us that we have chosen the right way with the right partner!